Seventeen

Shoket, Ann, Ed. Seventeen. Hearts Magazines: New York: 2010.

Overview:
Seventeen is targeted to high school girls as primarily a fashion magazine. Each issue contains articles about make-up, style tips and what's new in the fashion world. The magazine also has a few articles about how to deal with friend or boyfriend problems and information about the latest hunk or hottie as they are now called. One of the issues I looked through had a lengthy article about marijuana usage and it's harmful effects. Certain issues have a particular focus for example, the right bikini for your body type or how to find the perfect fitting jeans. Celebrities are through out the magazine in advertisements or articles. A helpful feature is a picture of the cover is on the table of contents page with page numbers directing the reader to the specific article. The covers are tastefully done with celebrities like the winner of America's Top Model or a singer. There is no plunging necklines or scantly clad women.

Critical Evaluation:
This magazine is a marketers dream. Girls pour over the latest issue of Seventeen learning what is hot and what is not. The magazine could use more diversity. Even though two of the issues I picked up had an African American women on the cover, women of color are not well represented within the magazine. Much of the content is fluff and fashion, but towards the end of each issue a heavier topic of relevance is discussed.

Genre:
Popular Culture

Talking Points:
How advertisers market to specific teen groups.
Specific articles in the magazine.
Importance of physical appearance in our society.

Interest Level:
9th +

Why I Chose This Item:
I have noticed many girls at the library reading this magazine.